After spending much of her career in finance, Lilli Gordon accepted a partnership with a beauty company named Fresh. After helping build Fresh and negotiating the sale of a majority interest to LVMH, Gordon realized she’d found her niche in the beauty industry. With her business expertise and a desire to create a reputable, top-rate beauty product for women with sensitive skin, she created First Aid Beauty in 2009. Gordon’s personal struggle with finding an effective skin-care solution for her sensitive skin fueled her passion — even the company’s name echoes her desire to offer first-aid care for sensitive skin. Treat your skin to the benefits of mild but effective products and save money with First Aid Beauty coupons while earning Cash Back from Rakuten.
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